Unique Marketing Strategy for ‘Praise the Lord’

Mammootty’s next release will be his Vishu flick ‘Praise the Lord’ to be directed by new comer Shibu Gangadharan. It will be for the umpteenth time Mammootty working for a debut director. The first look of the movie has released on the occasion of Valentines Day to positive responses because of the novelty in the poster. Seems like the makers are all set to promote it strategically with unique ideas. If the release of the first look on Valentines was one of them, they have also introduces a paper cap for the movie to promote it extensively.

The cap which was introduced during the CCL match which took place few days back in Kochi, was also distributed during the ‘Attukal Pongala’ on Friday. A smart marketing is what our industry is devoid off most of the times and the team ‘PTL’ deserved a big thumps up for their act. Praise the Lord is produced by the leading producer Milan Jaleel for Galaxy Films and is all set to release on the later half of March.