Bhaiyya is a Hit in Kerala

‘Bhaiyya’ the dubbed version of ‘YEVADU’, which became the Sankranthi winner this year has also taken a good opening in Kerala too. The film was marketed very well by the makers which started even before two months.  Also the Ram Charan-Allu Arjun combination has paid off well even though the latter had only a friendly appearance. The positive word of mouth has also ensured the young audiences to the theaters.

The film has already taken a share of around 7 lakhs from Ernakulam Shenoys complex itself and may cross 10 lakhs in the final run. Meanwhile in Malabar area, where dubbing movies have huge demand its rock steady in second week too. Though the exact Box Office figures are yet to be known it will be a safe venture for K.Manju who has taken the movie for around 90 lakhs with a good amount of revenue coming from TV Rights too. Reportedly it is sold to the leading channel Mazhavil Manorama to an undisclosed figure.

Production Cost

Rights : 90 lakhs
Print & Publicity : 15 lakhs
TV Rights : N/A (Mazahavil Manorama)